Email marketing is using emails to provide updates to current events, promotions, discounts, or just to keep customers updated on what is happening with a particular business. In the early stages of email marketing, people misused the concept and began spamming inboxes trying to promote their products. Even though this is still going on to some degree, the email marketing campaigns have evolved into a much more professional way to keep loyal customers and potential customers informed with business changes.
Here at Stanley Nichols, we promote the use of email marketing to provide our customers with a way to promote their business. When someone submits their first name, email address, and birth date; that information will be used to offer discounts on birthdays and to provide a weekly or monthly newsletter to keep them informed of a business’s activities.