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admin has been a member since September 6th 2010, and has created 5 posts from scratch.

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Mobile Device Marketing

published Saturday, July 23rd, 2011 at 2:01 am by admin

Mobile marketing is a relatively new field, but with mobile devices now outnumbering PCs it is time for savvy marketers to take keen interest. Many of our coaching clients often ask us about the importance of Mobile Marketing. Listed below are seven reasons that I believe will make mobile marketing the new paradigm of marketing.

1. The phone is very personal.

Computers are not as personal as mobile phones.  In fact 90% of Japanese surveyed said they would not share their mobile phone devices, while in other countries the figure stands at about 63%. With a mobile device you can rest assured that the right person will read your marketing message and not a secretary or personal assistant.

2. Mobile devices are always carried.

Here is something interesting, according to 2007 research by Morgan Stanley, 91% of mobile phone owners keep their phone devices within reach, 24 hours a day. Apparently, even in the bathroom. That means marketing messages will be read and acted upon immediately.

Your marketing campaign can begin to bear fruit within hours.

3. The phone is always on.

Think about it…

Do you ever turn off your mobile phone? In fact, most people rarely turn off their phones. There may be several reasons for this, but one of the main ones is the length of time it takes to boot up a phone. Most people get impatient if their phones take a few minutes to come on. With this being the case, phones are left on 24 hrs a day. For marketers, that means that you can reach anyone at anytime. However, as a word of caution, do not send advertising messages after 10:00pm. Most people do not appreciate being bothered in the late hours of the evening.

4. The payment system is easy.

With a cell phone there is no need for a credit card to make purchases online. Content downloads are paid for in advance, so you will never have bad credits or bouncing checks.

5.  The mobile phone is a great tool for impulse purchases.

Since most people carry their mobile phones everywhere, all impulse marketing messages can be acted upon immediately. This impulse buying and the viral marketing implications that can be created are extremely great for any marketer.

6.  Accurate audience tracking and measurements.

SMS messaging platforms allow the ability to track message traffic. The time of day, location of call, and other useful information can be tracked when users utilize this medium. The fact that mobile phones are rarely off means the SMS messages can either be read instantly. These SMS messages can have a link embedded that directs the user to a mobile website. This mobile site can have analytics that track its usage as well.

7. Mixes easily with social media platforms.

Many mobile devices can also be used to surf the net and social media sites like Facebook and Twitter greatly rely on mobile devices for traffic. Mobile devices make it easy for users to keep up with their friends and family using the social platforms and savvy marketers can use the social platforms to market their products.

There are many more reasons that mobile marketing is important to marketers, but the ones listed are some of the most important. Smart phones have greatly enhanced the marketing value of phones. Websites, text messages, and mobile sites are advancing in ways never before imagined. Marketers need to embrace this new paradigm and take advantage of the ability to reach potential customers anywhere anytime.

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Correct Way to Use Mobile Marketing

published Wednesday, March 23rd, 2011 at 12:43 pm by admin

Know that Mobile and Computer Users Are Not The Same.

Mobile users search online in a different way. They aren’t on your internet site to research, download and read your PDF information. The vast majority of mobile phone users are usually searching online as a way to find common information because they are running errands all over town. Because some phones have compact displays (not smartphones), they will not be interested in clicking all over your site. An effective mobile site would have essential information on the first two web pages. These pages would be easy to navigate and provide the user with to the point information. 

Importance of Knowing Your Target Audience

Mobile promotion using text messages exclusively, operates if you transmit a new message to the targeted folks. A few businesses make the mistake of treating Text (Short Message Service) like a mass advertising media rather than the targeting resource that it was intended to be.

Text message ads let you employ certain demographic and also behavioral information in order to concentrate on particular buyer categories at specific times. “Targeting” indicates your current sales message is strongly related to buyers, which usually results in a much more productive marketing campaign on the whole.

Therefore to be able to benefit from the best usage of mobile phone marketing, you should carefully target your potential market.

It Is A Mistake To Use SMS For Hard Sales Tactics

Mobile is a good strategy to connect with customers, however , if all your communication with them is hard-selling, then chances are you will lose the majority of your subscribers. Most companies spam buyers by using hard sales pitches which provide no value to the buyer.

Some will transmit consistent text messages pertaining to unimportant goods and press the same services repeatedly until they turn into a real irritation. Remember, most phone users will not give up their numbers easily. If you have a list of opt-ins, then by all means do not abuse their trust. Otherwise you will quickly lose them, as they will opt-out of your list.

Avoid being that type of marketer. A good marketer provides value to their customer when using a mobile marketing strategy. Shoppers need to feel as if they really are benefiting from the text promotion relationship, otherwise they will not accept it. If they opt-out, your time and effort may potentially damage your brand and any future mobile marketing that you may try to use.

Mobile Marketing Is Most Effective When Used With Other Advertising

Even though mobile promotion strategies are generally helpful when implemented on their own, they carry more power when they’re employed as a segment of a strong marketing program. If you are using website advertising, email marketing , and TV promotions in addition to local newspaper promotions, mobile advertising can easily be a good fit for you to incorporate with your other marketing strategies.

As an example, you can utilize short codes as part of your call to action during TV ads, radio commercials, and also classified ads. You can also put your business’s QR (Quick Response Code) on other sorts of marketing and advertising activities. Customers could scan your QR code by using their mobile devices and end up being taken directly to your website, get a hold of an instant discount coupon, or even just receive a virtual tour of your organization!

Using SMS One Way Marketing For Best Effect

Mobile phone marketing is an excellent way for you to communicate with customers. However, a majority of of local business owners make use of it as a one-way conversation method. Thats a big mistake! Mobile marketing and advertising is really an effortless way for you to connect to people rather than “sell” to your potential customers.

Your current opt-in list will certainly appreciate this a lot more if you’re creating a connection together with them. After they like and trust you, that’s when they’ll start shopping from you. As an illustration, you can connect with people by asking them to send a text message for an idea regarding an item in your company. Many people will feel they have a connection with you and will end up being much more responsive to future text messages when you open up a line of communication with them.

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Posted in Mobile Marketing | 11 Comments »

Mobile Marketing Strategies

published Sunday, March 6th, 2011 at 10:05 pm by admin

Using Mobile Marketing correctly to Advance Your Business:

Know that Mobile and Computers Users Are Not The Same

Mobile users search online in a different ways. They aren’t on your internet site to research and thus download and read your PDF information. The vast majority of mobile phone users are usually searching online as a way to find common information, because they are running errands all over town. Because of the compact phone display they aren’t interested in clicking all over your internet site to look for what they need. So an effective mobile site would have minimal, but essential info right on the front web page.

Importance of Knowing Your Target Audience

Mobile promotion using text messages exclusively works if you transmit a new message to the right folks. A few businesses make the mistake of treating Text (Short Message Service) like a mass advertising media rather than the targeting resource that it was intended to be.

Text message promotion ads let you employ certain demographic and also behavioral info in order to concentrate on particular buyer categories at certain times. “Targeting” indicates your current sales message is strongly related to specific buyers, which usually results in a much more productive marketing campaign.

Therefore, to be able to benefit from the best usage of mobile phone marketing, you should carefully target your potential market.

Never Use SMS For Hard Sales Tactics

Mobile is a good strategy to connect with customers, however , if all your communication with them is normally hard-selling, then chances are you will lose the majority of of your online subscribers. Most companies make the mistake of spamming buyers by using hard sales pitches which provide no value for the buyer. Quite a few businesses will send messages that are unimportant or they will press the same services over and over until they turn into a real irritation. Do not turn out to be one of those.

You should give value to your customers as a result of all your mobile marketing activities. Shoppers that offer their cell phone numbers, should feel as if they are benefiting from the text promotion relationship. Otherwise, your time and effort may potentially damage your brand.

Mobile Marketing Is Most Effective When Used With Other Advertising

Even though mobile promotion strategies are generally helpful when implemented on their own, they carry much more power when they’re employed as an element of a strong all around marketing program. If you are employing website advertising, marketing via email, or even TV promotions in addition to local newspaper promotions, mobile advertising can easily be a good solid fit for you to incorporate with those strategies. As an example, you can utilize short codes as part of your call to action during TV ads, radio commercials, and also classified ads. Not only that, but you can also put your business’s QR (Quick Response Code) on your other marketing and advertising media. Customers can scan your QR code by using their mobile devices and end up being taken directly to your website, get a hold of an instant discount coupon, or even just receive a virtual tour of your organization!

Using SMS One Way Marketing For Best Effect

Mobile phone marketing is an excellent approach for you to connect back and forth with customers, but a majority of local business owners use it as a uninteresting one-way conversation method. That’s a big mistake!

Mobile marketing and advertising is really an effortless way for you to connect to people rather than “sell” to your potential customers. Your current opt-in list will certainly appreciate this, and feel as if you are creating a connection with them. Once they “like” and ”trust” you, that’s when they’ll start buying from you. As an illustration, you’ll be able to connect with these folks by means of asking them to text message with regard to an item related to your company.

Many people will certainly feel more interested and will probably end up being much more responsive to your advertising mail messages, when you mix things up slightly as well as make it possible for all of them chat back with you.

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Social Media

published Wednesday, February 9th, 2011 at 7:20 pm by admin

“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return.

The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.

If you are not sure, ask yourself these simple questions:
- Are you using the right platform?
First, remember that there are a variety of social media platforms for you to consider – most notably Facebook, Twitter, and YouTube. Further, within these platforms, there exist variations on the theme. For example, in Facebook, you can have a “Page,” a “Group,” or a “Community.” Each variation has its own set of tools, purposes, and capabilities. In addition, you may decide to participate in several social media platforms at the same time. For example, if you have a fitness center, you may want to use your YouTube channel to publish videos on how to perform certain exercises or tapings of classes you offer there while using Facebook to build a sense of community through candid photos, listings of hours, available classes, and upcoming events.

- Have you scrapped past attempts?
However, you also need to remember that whatever you take on has to be maintained and updated regularly. This can take up valuable time and people resources. While it can certainly be worth it in the long run, remember that consistency is key. If you do not think you will be able to maintain various platforms (or you have already started and stopped using a platform) be sure to erase or delete those accounts. Otherwise, you stand the risk of eroding your brand value when a customer (current or potential) stumbles across your forgotten Bebo account. Instead, make sure that what you have is the best it can be and do away with anything that you are not actively using.

- Are you providing the type of information and interaction that your audience wants?
 Ask yourself what it is that your audience would want to read, not what you want to tell them. Providing discounts or having giveaways can be useful, but you have to have more substance than that. Consider posting facts about your company, the brand, or its products. Think of the tidbits of information you encounter everyday that make you stop and say, “Really?” Examples include fun facts about how long you have been in business, what happens “behind the scenes”, why your business operates as it does (e.g. why Yoga class was cancelled on Tuesdays, why you do not serve poppyseed bagels, why you buy local, why legal documents are presented in blue card stock), etc.

- Are you listening to your audience?
Likewise, are you listening to your audience? When they make a post, do you respond? Do you stay on top of when your company is mentioned on other sites, blogs, social media, etc., and make relevant comments to that affect (on that site and yours)? Remember that social media has developed because of the continued interaction it affords. Its purpose is not to simply broadcast, but rather give people a voice in things they would otherwise not be privy to.

- Do you allow them a voice?
Similarly, make sure that you give your audience a voice. Ask open-ended questions, run surveys and polls, include them in new product decisions, etc. – the more things like this you do, the more valued your audience will feel. Remember that interaction is a large part of a successful social media campaign. If miss out on this, you may already be out of the game.

Social Media can be a key part of growing your business and brand to attract local consumers.
Local Internet Marketing isn’t just about having a website, it includes being findable in multiple places when local consumers are looking for your product or service.   

At Stanley Nichols Marketing we can help you determine the best route for your online marketing plan.

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Creating a Local Marketing Campaign

published Wednesday, February 9th, 2011 at 6:56 pm by admin

Marketing is essentially communicating your business and its product or service offerings to potential customers. It is a way of getting interest in your company and for describing the that which makes your company unique. However, as valuable as marketing can be, it presents serious issues when it comes to reaching the intended consumer.

Traditional marketing broadcasts or the print media used to be a great way to get the message out to potential customers, but with access to the internet becoming more widespread, it now is only applicable to a few. As such, marketing slowly has become more centered on specific demographics, enabled largely by improvements in communication.

For example, it is relatively easy to develop marketing campaigns that focus on certain locations, such as advertising in a neighborhood paper, or to target a specific demographic, such as advertising your fitness center on a healthy living website. However, it can still very difficult to reach viable consumers, consumers that turn into sales, mainly because of the constraints posed by location.

Location-based marketing is the missing element. Without it, over 90 percent of ad impressions are wasted on consumers who are outside your geographic area. Fortunately, technology has advanced to allow geo-location marketing. For instance, smartphones allow marketers to obtain device-location data and modern search engines, such as Google, enable consumers to find what they need based entirely on what is near them. Better targeting equals bigger demand and better conversions. Here is how to make it work for you:

TARGET YOUR CAMPAIGN AS SPECIFICALLY AS POSSIBLE: First, make sure that your campaign is targeted specifically to the area you do business in. Search engines like Google, allow you to target your marketing campaigns based on City, ZIP codes, neighborhoods, or even a specific street intersection.

This way, when you advertise your coffee shop, you can be sure that biggest percentage of consumers exposed to your campaign are within a range that would make sense for them to choose your coffee shop.

USE YOUR LOCATION TO YOUR ADVANTAGE: You can use your location to your advantage in promotions by focusing on providing consumer incentives at a hyper-local level. For example, you could provide a time-sensitive coupon to consumers within a few mile radius of your business.

EXPLAIN YOUR LOCATION: With geo-location, you can also explain your location, preventing a situation where you have a customer who is interested in what your company offers but does not want to bother looking up directions. Not only could you provide a map, but you could even provide directions from the person’s location (walking, driving, or by bus).

PLAY UP THE NOVELTY: Lastly, make sure that your geo-location marketing campaign plays up the novelty presented by location based marketing. Major retailers, such as Starbucks, are using programs such as Foursquare and Facebook Locations to turn location into a game. Consumers can “check in” at your location, allowing you to provide incentives for consumers to visit a specific location more frequently by offering status (e.g. mayor status, badges), points, or incentives based on the number of visits (e.g. free appetizer on your fifth visit).

Local Internet Marketing is a key part of growing your business and brand, to attract local consumers.

Local Internet Marketing isn’t just about having a website, it includes being findable in multiple places when local consumers are looking for your product or service.

At Stanley Nichols Marketing we can help you determine the best route for your online marketing plan.

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Posted in Local Internet Marketing | No Comments »
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